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BeefTalk: Ear tags have it

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Lately, the subject of ear tags has been a major discussion topic. Perhaps, with more interest and demand for age- and source-verified calves, the reality that today's producer not only markets a calf, but also markets the information about that calf, is hitting home.

While the free marketplace determines calf value, the value of the information associated with the calf has not been determined.

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