Building your image with the Boeses
In the spare room of Brady Boese and Mariah Boese’s two-bedroom Dickinson apartment, there are a great many things: shelves full of catalogues, boxes of hundreds of cards, pictures, computer equipment — but all so organized, so symmetrical and squared, it would seem to have been maintained by a team of fastidious engineers, accountants and housekeepers.
It’s actually the cared-for business headquarters of the reputedly meticulous and driven.
The Boeses, in their 20s, who in addition to full-time jobs in banking and law, respectively, started a side business two years ago.
The company, Boese Image Builders, provides promotional items — everything from apparel to pens to smartphone screen cleaners — for businesses, community organizations, events and individuals to get their name out there.
There are also items for families — like the person who had jackets made, embossed with a newly designed logo and the name of the family’s lake cabin.
The Boeses’ company, which is focused on making other businesses’ names more recognizable, had to, of course in the beginning, get the Boese name out there to get business.
Mariah said she thought it would take “forever to get known.”
But word — good words — have spread.
So far, Boese Image Builders has had a spectrum of clients — some of the biggest businesses in the area: oil companies, car dealers, banks, retail stores and coffee shops. As Mariah listed off clients’ names, her voice invoked a can-you-believe-it tremor, as if she were a little incredulous about it all.
Dave Storebo, manager of contractor relations for Bellfield-based MBI Energy Services, said he used Boese after he thought of the idea to establish an annual fundraiser at Medora’s Bully Pulpit Golf Course for the Domestic Violence and Rape Crisis Center.
“I did my first tournament last year and had no idea what I was doing,” he said and laughed. “Mariah was a huge help.”
He said Mariah helped with a color scheme, designs, getting water bottles and other promotional items made — which were then given to the participating golf teams.
“I’ll definitely use them again and refer them to any organization for help,” said Storebo, who is gearing up to put on the second annual golf fundraiser Sept. 14. “They’ll do everything … you name it.”
Brady, a consumer loan officer at American Bank Center, said the additional income enables them to do such things as travel and take in games of favorite professional teams — such as the Minnesota Vikings and Minnesota Twins. It also helps pay off a few student loans and helps them afford Dickinson’s high cost of living, he said.
“It’s helping us build a future … doing it our way,” he said.
They expressed respect for the lives of friends who work in the oilfields — and the financial rewards of that. But the 5 a.m. to 9 p.m. days, two weeks on, two weeks off, working in hot and cold, isn’t a fit for them.
They’ve developed a life in Dickinson of spending time with friends — and for Mariah, taking classes at the West River Community Center. Brady is involved in various city leagues and has a golf membership. Much of the precious and carefully arranged materials in the couple’s home business office is his kind of decor — collected pictures of famous athletes, mounted baseballs, hundreds of baseball cards including a prize possession — a 1954 Ernie Banks card.
Brady, 26, grew up on a grain-growing operation northwest of Glendive, Mont. He said he enjoyed playing in the dirt and helping dad with the farm work, but never had any interest in being a farmer, and his dad was fine with that.
Brady ended up with a music scholarship and brought his alto saxophone to Dickinson State University where he would graduate in 2010 with a bachelor’s degree in business administration.
He saw Mariah, also a DSU student, at a Campus Crusade for Christ, and eventually got the courage to approach her, he said.
“Our first date was at Applebee’s and it went from there,” he said.
Mariah, 24, grew up on a ranch near Golva, and started working at various jobs while in high school to save money for college and other expenses. In Dickinson, after working in the retail and banking industries, she is a receptionist and does administrative work for a Dickinson law firm.
She still loves being on a horse and ranch life, and would like to get Brady, who grew up on tractors — around grain, but with no cattle or horses — to a branding.
Branding cattle, this time, not companies.
Boese Image Builders
What: Promotional items for business, individuals, events and organizations
Owners: Brady and Mariah Boese, Dickinson