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Mike Gietzen, pictured on Friday in Minot, a commercial sales professional for Ryan Chevrolet, often sells 20 or more pickups at a time to oil companies working in North Dakota.

Faces of the Boom: 'Black gold' boom drives demand for white trucks

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MINOT -- Mike Gietzen sells so many white pickups to the oil industry, he added the word white to his email address.

North Dakota's oil boom has meant big business for auto dealers, but staying ahead of the demand can be tricky, said the commercial sales professional for Ryan Chevrolet in Minot.


"It's crazy and it's fun, but it can be maddening," Gietzen said.

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Amy Dalrymple

Amy Dalrymple is a Forum News Service reporter stationed in the Oil Patch. She can be reached at or (701) 580-6890.