Sports bar meets salon: Men’s Den opens in DickinsonAfter the man’s kitchen and the man’s bathroom first appeared on ’90s sitcom “Home Improvement,” a Dickinson couple has created a man’s salon on the northwest side of town.
By: Katherine Grandstrand, The Dickinson Press
After the man’s kitchen and the man’s bathroom first appeared on ’90s sitcom “Home Improvement,” a Dickinson couple has created a man’s salon on the northwest side of town.
The beauty shop was once thought be solely a woman’s domain, but Men’s Den, a mash-up of a sports bar and beauty parlor, takes the femininity out of the process while offering more services than a basic barber shop.
Inspired by a business they saw in Rapid City, S.D., co-owners Laurie Wahl and her boyfriend Cory Branson thought the concept would work well in Dickinson, especially with the infusion of male oil field workers.
“You know, I think it would still work,” Wahl said when asked if Men’s Den would be feasible without all the oil workers. “We probably have more business (with oil) because there’s always more men.”
There are no appointments, clients are welcome to come in and have a seat in the wood and brick interior covered in sports memorabilia. While waiting they can have a beer or soda as well as popcorn, play a game or catch up on work with WiFi provided.
Elijah Davis, who was getting a haircut Monday, wanted to check Men’s Den out because he heard it served beer.
It has three varieties on tap and a few more in bottles. Men of all ages (even children) are welcome for a trim, but only those 21 years of age and older can imbibe.
Men’s Den provides several basic salon services, as well as above-the-waist waxing, for men. Highlights are refered to as “guylights” on the service menu.
“Probably a strait-edged shave,” Wahl responded when asked what the most popular service will end be. “They like it.”
With so many men coming from all over the U.S., Wahl and her crew will learn trends from all over the country.
There are 10 flat-screen TVs throughout the salon, including a small one at each station, tuned to different sports channels.
Women are welcome, but have a special station in the back of the salon.
“We don’t want me to walk in here and go, ‘There’s women in there,’” Wahl said.
Men’s Den Salon is at 1674 15th St. in Dickinson.
It is open from 10 a.m. to 7 p.m. Monday, Tuesday, Thursday and Friday; noon to 9 p.m. Wednesday and 11 a.m. to 4 p.m. Saturday. Closed Sunday. No appointment necessary.