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Electrical perfection: Rothschiller starts Wired Up Electric

Press Photo by Virginia Grantier A new company in Dickinson, Wired Up Electric, LLC, is made up of Brad Rothschiller, 25, a master electrician, 20-month-old daughter Shayla, who keeps them as busy as possible, and wife Amanda Rothschiller, 24, who keeps the books.

In their Dickinson home that Brad and Amanda Rothschiller had someone build about two years ago, the recessed lights in the ceiling are symmetrical — square, true, in-line and kind of perfect — like he likes it. There are other lighting effects throughout, done equally as precisely.

Brad Rothschiller knows for sure how precisely because he did all of it.

Rothschiller, a certified master electrician — and who is, one of his mentors said, a perfectionist — also put in such things as foot-level lighting to light stairs and under laundry room and bathroom cabinetry to provide soft illumination effects and night lights.

Now Rothschiller is doing that kind of work for his own customers.

Rothschiller, 25, recently started his own company, Wired Up Electric, LLC, after time spent working for local electric companies before and after graduating with an associate’s degree in applied science of electrical technology from the North Dakota State College of Science in Wahpeton.

He said Wired Up has done the wiring for a couple homes, and soon he will be working on several new-construction homes. He said he also has kept busy with various service calls, and calls from people who need him to finish jobs left undone by out-of-state contractors.

Rothschiller said he approaches life and work this way: “Don’t be dropping fans on babies,” he said, in electrician-speak.

Rothschiller said it’s his way of saying this: “Do it right or don’t do it at all.” He said he has seen, way too many times, ceiling fans bolted to electrical boxes that aren’t rated to support that much weight.

“I (replace the boxes) all the time. … I can’t walk away from it,” he said.

Where do the babies come in? How many times is there a baby lying on grandma’s bed with a ceiling fan above them? Asked Rothschiller.

Brent Kubischta, a journeyman electrician for Berger Electric, and Rothschiller’s first teacher, said recently there are so many good things to say about Rothschiller.

“He does everything to National Electric Code or better,” Kubischta said. “He’s a perfectionist, … If he gets a job, it’s going to be done the right way.”

Once he thought he made a mistake, but he was mistaken. In a local nursing home, Rothschiller was adding an extra wire for the fire alarm, carefully, so he wouldn’t set the fire alarm off — and all of a sudden the alarm went off. What? How? He quickly left the room he was in, explaining along the way to worried staff that he must have tripped it somehow, trying to allay fears. But eventually he just happened to hear on the maintenance man’s two-way radio that a resident on the second floor had pulled the alarm, causing a false alarm.

Rothschiller said he has lived his whole life in Dickinson and graduated from Trinity High School in 2007. He said he loves to work, particularly with his hands. He was actually enthusiastic as a kid to mow the grass, or do other home projects with his dad.

After high school, Rothschiller said, he didn’t want to waste money on college until he knew what he wanted to do and eventually found electrical work to be his niche — even though it sometimes involved doing things like climbing hundreds of feet up grain elevators in the wind. He said he once was afraid of heights, but no longer.

Rothschiller shadowed and learned from Kubischta until leaving for college.

He said after completing his degree, he came home a few days early instead of attending graduation ceremonies. That way he could get in a few extra days of work and pay as now a full-fledged Berger Electric Inc. electrician.

He later worked for Denny’s Electric & Motor Repair to get experience on other equipment. He decided he liked working on houses the best and eventually set out to start his own company.

“I feel I’ve got the drive to do it,” he said.

He recently finished additional education, passed the state test, earned his master’s license and became a business owner. He wanted a creative name and logo. Amanda came up with “Wired Up.”

His wife, who was in the Theodore Roosevelt Honors Program and finished a five-year accounting degree in four at Dickinson State University, now takes care of Wired Up’s books as well as being a mom. She also keeps books for two other companies. Their 20-month-old daughter, Shayla, may become perhaps the state’s youngest-ever apprentice.

“I’ve thought of registering her as an apprentice,” he said and smiled. “She has the energy, for sure.”

When Rothschiller isn’t busy with his company or with family, he likes best to work on home projects. A retaining wall is going up. The basement needs to be finished. And while the couple’s one-acre lot doesn’t have much grass yet, there is grass in the ditch. So he keeps that mowed.

Profession-wise, he said he likes best working on remodels.

“People think I’m crazy,” he said. Many electricians don’t like remodels because of the unknowns. “You have to be really creative, troubleshoot sometimes.”

But Rothschiller said in an old house that once had limited lighting, when his new recessed and other types of lighting are in, finished and first turned on, he enjoys how the house’s owner is “so appreciative and excited,” he said.

They’re “Wired Up.”