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Downtown lends more independence to ‘Free Spirit’

Press Photo by Katherine Grandstrand Jewell Cox stands in her downtown Dickinson store Free Spirit Boutique on Monday.

With the gifting season upon us, the conundrum of the hard-to-buy-for recipient will be creeping up on gifters throughout the region.

Luckily, Jewell Cox and her staff at Free Spirit Boutique in downtown Dickinson have gifts for even pickiest woman.

Cox moved her shop downtown this summer after two years at the Prairie Hills Mall and dropped the embroidery to focus on the merchandise — which includes purses, jewelry, accessories, and clothing for children and adults.

“I was looking everywhere and my landlord at the house told me that there was an opening down here,” Cox said of downtown.

For the woman who likes handbags and handguns, one of her most popular items are concealed-carry purses with special pockets on the back for a firearm, Cox said.

Free Spirit has tutus, tights and leotards for little girls in dance or just to dress up and play and has started carrying more dresses and sweaters for adults, too.

“I’m trying to get bigger sizes for a normal person,” Cox said. “It’s really hard to find anything that’s — for the larger sizes, it’s just ugly print and ugly design.”

Being downtown in a stand-alone storefront allows Cox the independence to set her own hours.

“If it’s a blizzard, we can just go home,” Cox said.

Being downtown has also allowed Free Spirit to coordinate with other downtown retailers with events like Ladies’ Night Out, which is Thursday, and past events like Trick-or-Trunk for Halloween, through the downtown association and event planning committee.

Cox has been in retail for a long time. She moved to Dickinson from Texas a few years ago and sold motorcycle apparel under the Free Spirit name there.

A throwback from her Texas days, she also sells Rada Cutlery, which is another popular gifting items

Cox and her husband moved to North Dakota after work in the Texas oil fields started to slow. She worked at J.C. Penney in the mall for a year and a half before opening her own boutique next door.

Free Spirit Boutique

46 1st Ave. W., Dickinson


Monday through Saturday 10 a.m. to 5 p.m.

Katherine Grandstrand
I graduated from Bemidji State University in 2007 with a bachelor's degree in mass communcations, from Columbia College Chicago in 2009 with a master's degree in journalism.  
(701) 456-1206