Daily Threads: Affordable Clothing for Women in Prairie Hills Mall

New store offers a variety of sizes, styles and prices for customers in Dickinson, with plans to expand to 281 stores across the US by 2023.

Jessica Burke
Assistant Store Manager Jessica Burke checks a customer out at Daily Threads on Jan. 13.
Ashley Koffler / The Dickinson Press
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DICKINSON — Those who love affordable attire they can wear to work or a night out have a new option in the Prairie Hills Mall. Daily Threads offers women’s clothing, jewelry and hair accessories.

“We are excited to welcome Daily Thread to Prairie Hills Mall and our community,” Prairie Hills Mall Property Manager Peggy Thomas O’Brien said. “Daily Thread offers a variety of sizes from XS to 3x and Petite, along with a wide variety of clothing styles from business casual to athletic leisure, all at reasonable and affordable prices.”

Store Manager Connie Jahner said the company carries a large selection of styles including a selection of warm clothing to keep customers cozy during frigid temperatures.

“It's just fun to bring this to the community,” Jahner said. “It’s something we've been missing for quite a while and the prices are reasonable.”

On top of the great prices, Daily Threads also has a selection of clearance items that will expand in the future, she said.


“You've still get your nice outfit and you didn't have to dig into your savings,” Jahner said. “As women we want to look nice. I mean, yes, we live in a rural community. We live in the oilfield where a lot of people have outdoor jobs, but we still want to be pretty and not break the bank.”

She has lived in Dickinson for nearly 10 years.

“I grew up in Ohio, but I've lived in North Dakota for 46 years,” Jahner said. “I'm a people person. I love people. So I love my customers. In Dickinson we actually get to know them and to make a connection with them.”

She wanted to bring another option for good quality clothing to the Dickinson area. Daily Threads had a soft opening Jan. 12 and grand opening on Jan. 13.

Daily Threads
Daily Threads recently opened in the Prairie Hills Mall.
Ashley Koffler / The Dickinson Press

“I was just super excited to bring this store to Dickinson,” Jahner said. “I see clothes in here that I know my 21 year old granddaughter would wear, and I see clothes in here that my mother would have worn.”

Daily Threads was established in 2020 and has quickly blown up across the United states, Ewa Stennes, who helped with Dickinson’s grand opening, said.

“This is store number 87 and by the end of 2023, we will have 281 stores,” she said.

Stennes will be store manager for a Rapid City location opening in February.


“We have every style for every body,” Stennes said. “There are a lot of stores out there – actually a majority of them – that only go to large or extra large. We have the variety. We go from extra small to 3X and we also carry petite…anybody can walk in. It doesn't matter if you're short, tall, skinny round, whichever. We're here to help everyone fit into our clothing.”

A men’s line may be added to the store in the future, Jahner said.

Daily Threads is open Monday through Friday from 10 a.m. to 8 p.m., Saturdays from 10 a.m. to 6 p.m. and Sundays from noon to 5 p.m.

Daily Threads managers
From left: Ewa Stennes, Connie Jahner, Jessica Burke and Cara Stearns worked at Daily Threads during its grand opening Jan. 13.
Ashley Koffler / The Dickinson Press

Ashley Koffler is a Killdeer, North Dakota native and Dickinson State University graduate, with a Bachelor’s Degree in writing, and minors in journalism and psychology. Formerly working in Community Affairs for Roosevelt Custer Regional Council for Development, her reporting focuses on the Dickinson city government, community features, business and agriculture — among others.
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