FARGO — Uff da. That's what shoppers who failed to snag a lefse face mask may have said Saturday, Oct. 24, when Stabo International Imports announced it had sold out of the masks after less than 24 hours on the shelves.

But Stabo owner Sue Rusch assures shoppers a new shipment of what she considers "the perfect stocking stuffer" is on its way.

The idea came from a friend who saw lefse masks online and suggested Rusch sell them at Stabo. He added that a mutual friend, Brittany Anton of Shirts from Fargo, would be the perfect person to make them.

Anton loved the idea.

"I think it's a really cool idea. It's something that has to be part of daily life, so it's nice to bring some humor to it," she said.

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Owner Sue Rusch models a lefse face mask sold at Stabo Scandinavian Imports in Fargo. She sold out of the masks Saturday, Oct. 24, after less than 24 hours on the shelf, but a new shipment is expected later this week or next. Photo special to The Forum.
Owner Sue Rusch models a lefse face mask sold at Stabo Scandinavian Imports in Fargo. She sold out of the masks Saturday, Oct. 24, after less than 24 hours on the shelf, but a new shipment is expected later this week or next. Photo special to The Forum.

Apparently shoppers agree.

"We did sell out of everything Friday, but we have more coming. Hopefully the end of this week or the week after we'll have new stock in," Rusch said.

Orders can be placed online at www.stabo-imports.com or by calling 701-282-0421. Hours for the Fargo store at 406 Broadway are 10 a.m. to 6 p.m. Monday through Saturday and noon to 4 p.m. Sunday.

Sales of the mask will benefit the Sons of Norway, 722 2nd Ave. S., Fargo.

"We are donating $1 of every one sold to our local Sons of Norway because they have great lefse there and it's a great club that supports the Scandinavian heritage," Rusch said.

Like Anton, Rusch appreciates the humor around the masks as well.

"Someone asked if they came with butter. Another asked on Facebook if lutefisk masks were next," she said. "We just have to embrace it. It's fun to wear, it's fun conversation and everybody loves lefse."