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Thiel back in action

Terri Thiel

Terri Thiel was rehired as executive director of the Dickinson Convention and Visitors Bureau after resigning in October in protest to a change in city ordinance, the CVB announced Friday.

Thiel held the position for 14 years, but cited "a philosophical difference in organizational management between myself and several or all of the City Commission," as the reason for resigning. The ordinance change cut the CVB's marketing budget in half, or about $100,000, Thiel said.

Ten CVB board members followed suit and resigned shortly after Thiel did.

She went back to work part-time at the CVB about two months ago to assist new board members and help hire a replacement for her position and was recently offered her position back.

"I really missed the industry," she said. "The new board had asked me to reconsider and come back and after being back in here, I just still like what I do."

She is looking into other marketing avenues because of the budget cut.

"I need to go past that," she said of her philosophical difference.

City Administrator Shawn Kessel is excited Thiel returned.

"The CVB itself ran a good show when she was director, so I personally am glad to see her back," he said.

Robbie Kudrna, president of the CVB, called the rehire fortunate.

"The community is facing new challenges and as a Convention and Visitors Bureau we need to move forward with those challenges and adapt to a changing economy," he stated in a press release. "Thiel's exceptional expertise in the tourism and visitor industry is known throughout the state and her leadership will benefit the community of Dickinson and the surrounding region."

Bryan Nelson, who was vice president of the CVB Board prior to resigning over the ordinance change, is also happy Thiel was rehired.

"I'm glad that the hospitality industry has good representation again," he said.

The CVB's goals remain the same, but Thiel said the visitor structure is changing dramatically with oil activity in the area.

"What we're looking at now isn't just us, it's Williston and Minot and Watford City," Thiel said.

She wants to use technology such as smartphone applications to aid in

promotions.