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Dickinson summer street festival changes name, leadership

Dickinson's summer concert series is getting rebranded. The downtown street festival formerly known as Alive @ 5 has a new name -- First on First, Dickinson Summer Nights -- and a fresh organizational staff featuring local entertainment organizer...

Dickinson’s summer concert series is getting rebranded.

The downtown street festival formerly known as Alive @ 5 has a new name -- First on First, Dickinson Summer Nights -- and a fresh organizational staff featuring local entertainment organizer Brock White as event director and master of ceremonies, and Tracy Tooz and Mike Odegaard, who are both of Tooz Construction Inc. and have concert production experience, acting as booking agents.

White said First on First will remain a production of the Dickinson Odd Fellows Lodge, of which all three organizers are members.

The name change, he said, stems from a desire to give the brand a “uniquely downtown” twist and comes from the concerts’ location on First Street.

Much of the organizational changes are a result of the events’ expansion over the course of its four seasons, White said, and will attempt to bring a greater level of order to the show.

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“Alive @ 5 grew from a small idea ... into this enormous event,” he said. “I think the event kind of began to run before it could walk, so now we’re bringing people with a lot of experience. … I think it’s time, when it got this big, to bring in the right people to take it to the next level.”

While the name of the street party might be changing, White says the “spirit of the event is the same.”
Organizational shifts are aimed primarily at the logistical end and seek to accomplish goals like easing congestion on the street, providing patrons with more restrooms and bringing festivities more in line with city regulations and the requests of the businesses that reside in the area.

White said one such change will be barring the consumption of liquor on the street and allowing beer and wine consumption only from approved event cups.

The latter is intended to reduce the amount of garbage produced and left at the event, which was one shortcoming of Alive @ 5 identified by the neighboring business owners.

White said other changes include providing a more defined sponsor package and a possible placement of a video board for downtown advertising.
The concerts themselves will go on in the same fashion as Alive @ 5, White said, and will kick off June 9.

Confirmed acts so far include ’80s rock band Steelheart, country music singer Bucky Covington and a return visit of ’90s glam-band Firehouse. White said the full release of what he described as “our biggest lineup ever” of scheduled acts will be available at the end of the month.

While White himself is a fan of the new name, he said patrons can call the summer concert series Alive @ 5 or whatever they like, as long they attend the event -- and offer to sponsor or volunteer, if they can.

“It’s the same event, and I think after one week when everyone comes downtown, the name’s not going to matter,” he said. “It’s the same big downtown concert everyone’s come to know and love -- but better.”  

Related Topics: DICKINSONFIRST ON FIRST
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