ADVERTISEMENT

ADVERTISEMENT

From Twitter post to valuable asset: New Fargo startup taps into online content to offer subscribers new marketing potential

FARGO -- Businesses are used to the time and money it takes to get effective testimonials for products or services. But a new Fargo startup hopes to offer photos, reviews and unprompted feedback in a new way--all by tapping into the power of soci...

Joe Sandin talks about the uses of Twitter for his new startup called Posterboard.David Samson / The Forum
Joe Sandin, president of Onsharp Inc., recently launched a new startup product called Posterboard that aggregates Twitter content for a more useful presentation for businesses. (David Samson / Forum News Service)

FARGO -- Businesses are used to the time and money it takes to get effective testimonials for products or services.

But a new Fargo startup hopes to offer photos, reviews and unprompted feedback in a new way--all by tapping into the power of social media content.

Posterboard, a new product created by Fargo Web consulting firm Onsharp, officially launched out of testing last week and has two subscription levels at $15 or $30 a month.

The service relies on hashtags, keywords and usernames or mentions on Twitter to find relevant content. From there, the service can automatically or manually push the latest tweets to a user's Posterboard, which can be shown on a computer screen or TV and updated regularly.

The service is fairly limited now, but Onsharp President Joe Sandin has high hopes for its future, as well as for the possibilities it will give to organizations by enabling them to tap into reviews and candid moments shared online.

ADVERTISEMENT

"If you're a good business and people are saying good stuff about you, you get that out there because that's what's going to influence people," he said.

While pitching Posterboard recently during 1 Million Cups, a networking event for entrepreneurs, Sandin offered examples of how Posterboard might be used.

A hotel could dedicate a lobby TV to show tweets by locals about restaurants and give guests some user-generated recommendations about where to eat.

A university could encourage accepted students to post a selfie and display photos and posts in an admissions office, Sandin said, while a business could share updates from its employees to showcase community involvement.

Kristi Becker Ulrich, director of communications for Lutheran Social Services of North Dakota, was part of Posterboard's testing group and said she appreciated the service's ability to "tell stories" in a new way.

A board in the LSS lobby was used to display tweets, she said, and it will come in handy to encourage live tweeting during a conference in April. As Posterboard gains more features, Ulrich said it could help the organization with its goal of "starting positive conversations."

Sandin said more features are in the works, including a possible integration with Instagram and more customization of how content is displayed.

While other products focus on event-specific applications for Twitter filtering--often at a steep cost--he said he wants Posterboard to be an affordable tool for businesses of all sizes.

ADVERTISEMENT

"I believe there's a place for stuff like this to be out there on a daily basis for people seeing it every day, not just at events," Sandin said. "I think it should be ingrained into any and every business setting."

What To Read Next
The North Dakota Highway Patrol is investigating the crash.
City accountant reports increases in oil impact, sales tax, hospitality tax and occupancy tax revenue during the Jan. 24 meeting, commission approves two policy amendments.
Testimony to the top House committee from a convicted attendee of the Jan. 6 rally focused on the "inhumane" treatment of Jan. 6 defendants. The committee rejected a resolution on the matter 12-0.
The Stark County Sheriff’s Department responded to numerous calls for service over the past week, and these are just a few highlights of the incidents that occurred.