Logo proposals handed over to team for initial evaluation

GRAND FORKS -- A dozen large, white boxes distributed Friday morning potentially contained a proposal from the future designer of the University of North Dakota's Fighting Hawks logo.

GRAND FORKS -- A dozen large, white boxes distributed Friday morning potentially contained a proposal from the future designer of the University of North Dakota's Fighting Hawks logo.

The recipients of the boxes, members appointed to the university's Graphic Identity RFP Evaluation and Recommendation Team, met for the first time Friday and received materials for 16 proposals.

The group will vet the proposals as a means of choosing a contractor to create a logo for the university's nickname.

Much of the graphic identity team's Friday meeting took place behind closed doors with UND asserting the review of the proposals is exempt from open meeting laws until oral presentations about them have been heard by the team.

Team members now have until their next meeting, set for Tuesday, to evaluate and assign initial scores.


Top-scoring proposal providers will give presentations to the team on Feb. 1 and 2, UND Vice President of University and Public Affairs Susan Walton said. She added the university anticipates issuing a notice of intent to award a contract around Feb. 6 and expects to issue the contract around Feb. 16.

The process for selecting a designer is the latest step in a yearslong effort by UND to move on after retiring its former Fighting Sioux nickname and logo in 2012.

"I think for many, many years, there's been kind of an inaction, a standstill situation at the school because of the logo issue," interim UND President Ed Schafer told team members Friday. "We didn't really have a name, we didn't know where we were going, didn't know what was going to unfold. And that really in a lot of ways manifested itself around campus. I think that this is one of the most important things that we're going to be doing over here in preparation for the new president coming on board."

Schafter ultimately will choose the winning proposal based on a recommendation the team forwards to him.

In its request for proposals released Tuesday, UND required those submitting one to include a sample portfolio, a list of qualifications, a strategy for executing their logo design and a cost proposal.

Potential contractors also must have developed graphic identifies for trademarked brands, with at least two similar projects for collegiate or professional sports teams, colleges or universities in general or businesses.

In the request, UND noted it does not have a budget set for logo creation.

The team evaluating the proposals is mostly composed of university students and staff members with backgrounds in graphic design, marketing and athletics. Schafer, who will attend meetings as his schedule allows, also brings relevant experience to the group.


"I cut my teeth in the business world on branding consumer products," he said. "I like branding, I feel like I've been able to create value in brands, and I hope to add some background to the table that can help us along."

The process of creating a logo for the Fighting Hawks nickname follows a November vote by university students, staff, alumni, donors and season ticketholders who selected the nickname over its remaining competitor, Roughriders. The nickname beat out thousands of other suggestions submitted by the public last year.

Team members

Here's a list of UND Graphic Evaluation Recommendation Team Members.

Voting members:

-Brian Faison, UND director of athletics and team co-chair.

- Susan Walton, UND vice president for university and public affairs and co-chair.

- Cami Bennett, former student athlete and coordinator of graphic design and gamer operations for UND Athletics.


-Brandon Beyer, UND Student Government treasurer.

- Susan Caraher, UND director of campus client services.

-Kyle Doperalski, UND associate athletic director of external operations.

-Victoria Faccin, UND art and design student.

-Andrea Hyduke, UND student and soccer player.

-Jason Jenkins, UND legal counsel.

- Jess Kinneberg, web and graphic designer for UND Division of University and Public Affairs.

- Steve Light, UND associate vice president for academic affairs.

-Sam Melquist, associate director of graphic design at UND Alumni Association & Foundation.

- Sarah Nissen, UND director of student affairs marketing.

Non-Voting members:

- Peter Johnson, UND executive associate vice president for university relations.

- Ed Schafer, interim UND president.

- Jana Thompson, UND purchasing director.

- Sherry Neas, central services director and state procurement manager at North Dakota State Procurement Office.

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