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New business for Dickinson's baby boom

Sonya Sacks wanted a way to run her own business and be with her 1 1/2 -year-old daughter at the same time. So she decided to give Dickinson a retail option it was lacking and, in doing so, created a perfect opportunity to spend more time with he...

Sonya Sacks holds her daughter, Freya, in her store, the Rattle and Roll Baby Boutique located in King's Plaza in Dickinson. (Dustin Monke / The Dickinson Press)
Sonya Sacks holds her daughter, Freya, in her store, the Rattle and Roll Baby Boutique located in King's Plaza in Dickinson. (Dustin Monke / The Dickinson Press)

Sonya Sacks wanted a way to run her own business and be with her 1½-year-old daughter at the same time.

So she decided to give Dickinson a retail option it was lacking and, in doing so, created a perfect opportunity to spend more time with her daughter.

Earlier this month, Sacks opened Rattle and Roll Baby Boutique in King's Plaza.

"The timing was right to open a store since there isn't anything like this in town anymore," said Sacks

Sacks had frequented Moe Moe's Garden Baby Boutique, which closed its Dickinson store late last year, and has been involved in the Badlands Baby Fair & Expo. So opening her own boutique seemed like a smart decision.

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Sacks says her store carries cloth diapers, natural disposable diapers and parenting options, and educational items-much the same as Moe Moe's did.

"People are really excited to have a local store back in town where they can purchase baby items," Sacks said.

She said Rattle and Roll also carries a line of organic clothing, baby carriers and swaddle blankets, breastfeeding supplies, baby and toddler clothes, teething items and other toys.

Many products are made in the U.S., she said, and there are "quite a few eco-friendly brands."

She also carries some items for pregnant women, such as heartburn tea and a spray to help with morning sickness.

"We have some of the similar lines that they (Moe Moe's) had-a similar mission to bring these products back to Dickinson and just bring awareness to babies wearing cloth diapers and be a source of education for some of that stuff as well," Sacks said.

She said most of the items she carries will be in limited quantities.

"There's not going to be 20 other people in town that have the same one," Sacks said, mentioning items such as baby carriers.

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Sacks, who earlier this year left her job as a longtime advertising consultant with The Dickinson Press, said she is enjoying the time working while also being able to watch her own child.

"She's been there with me every day so far," Sacks said of her daughter, Freya. "It's nice. That was a big reason why we did it. So that she could be with me every day rather than be in day care."

Rattle and roll is open from 10 a.m. to 5 p.m. Wednesday through Friday, and from 10 a.m. to 1 p.m. Saturdays.

Sacks said she hopes she can expand her hours in a few months by adding an employee.

But for now, it's just her and Freya.

She said the baby market is underserved in the area, especially with many families choosing to stay in Dickinson following the oil industry's slowdown.

CHI St. Alexius Health reports that

"There aren't many stores that carry any of that type of product, and there's still record babies being born at St. Joe's," Sacks said. "Families aren't going anywhere."

Related Topics: DICKINSON
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