(AP) - Now through April 18, women ages 18 and older can audition to be the world's first reality hair star.
Pantene, the brand known for such slogans as "don't hate me because I'm beautiful" and "hair so healthy it shines," will put their products to the ultimate test in the world's first reality hair ad.
The live advertisement will air May 25 as part of one of the "hottest shows of the season."
"Pantene is known for being at the forefront of hair care innovation and we'll be breaking new ground when we air the world's first reality hair advertisement," said Craig Bahner, vice president of North American Hair Care, Proctor & Gamble. "Shooting a reality TV ad is the ultimate hair test."
One woman will be selected from the online casting call to put Pantene to the test on live TV and will appear in the first reality national advertising spot alongside Pantene's current spokesperson, Stacy London.
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The winner also will receive the "Be the Rock Star You Are" experience from Bret Michaels, which will include tickets to one of the concerts this summer, first class airfare, a ride in Michaels' tour bus, and backstage passes.
"I'm really excited to be involved in such a revolutionary project," said London.
Contestants should upload a video of themselves to www.pantene.com/realitystar explaining why they should be the first reality hair star .
America will then have the chance to vote on their favorite videos to help choose the winner, and fan favorite videos will be chosen daily.
Twelve finalists will be flown to New York for an in-person test shoot in May.
To be eligible:
* Applicants must complete an online registration form and submit a video entry no longer than one minute at www.pantene.com/realitystar .
* The video entry must tell why you should be the first reality hair star and show your hair's personality.
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* Applicants must add at the end of the video, "That's why I'm the first reality hair star!"
The contest is open only to female legal residents of the 49 United States and D.C. (excluding Maine) and Canada (excluding Quebec), who, as of entry date, are 18 or older.
