Port: Despite Heidi Heitkamp on the ballot, Joel Heitkamp’s radio station lost 14 percent in ratings during campaign season
When you’re in the business of providing politically-themed content your audience can be very tied to the election cycle. During campaign season your audience peaks, after campaign season it falls off.
Which is frustrating because the point of campaigning is deciding who gets to make policy, and you’d think voters might want to stay tuned in to see how that turns out, right?
They don’t, because it’s not as exciting as the pie-throwing which goes on during the campaigns.
Anyway, if the audience for your political content goes down during the peak political season that’s…well that’s not good.
Yet that’s exactly what happened to KFGO, a radio station managed by talk radio host and brother to erstwhile U.S. Senator Heidi Heitkamp) Joel Heitkamp.
Under a headline boasting about the station’s rise back to the top of the Fargo/Moorhead radio market comes this unhappy news for the state’s Democrats, for whom KFGO is essentially a wing of their political party: “KFGO 790 AM had a share of 7.8 in the fall of 2018, down from 8.9 last spring, according to Nielsen.”