MINNEAPOLIS — In a move designed to get fans back into Target Center, the Timberwolves announced a bolstered incentive package for season-ticket holders on Wednesday, Feb. 12.
Starting next season, season-ticket holders will get 50% off all concessions (including alcoholic beverages) and merchandise (including jerseys) at Target Center.
Prices for season tickets will remain flat from this season through the 2021-22 campaign, except for ticket plans that have decreased in price. There are now lower-level, full-season ticket plans available for less than $1,000.
Season-ticket holders also will have unlimited ticket exchanges available to them, meaning ticket-holders can give up their two tickets at any game they cannot or do not wish to attend, in exchange for two additional tickets to another game.
The deals were first announced at the end of a town hall of sorts on Tuesday night at Target Center, at which current season-ticket holders in attendance heard from basketball boss Gersson Rosas, head coach Ryan Saunders and CEO Ethan Casson. Emails also were sent early Wednesday morning as the Timberwolves announced the start of their ticket renewal window.
“We asked ourselves: Can we roll out the most significant member and fan development program in the history of the Timberwolves organization?” Casson said to fans Tuesday. “We wanted to be bold, we wanted to lean in and build this thing back, one fan at a time.”
That this year’s window opened up after the NBA trade deadline was no accident. The Timberwolves managed to time the new fan-friendly incentives, pairing them with the excitement surrounding their recent trades that overhauled more than half the roster and brought in exciting guards such as Malik Beasley and D’Angelo Russell.
The arena has been largely empty for much of this season, and that is as much a product of the team’s poor play as anything else. As of Wednesday afternoon, Minnesota ranked dead last in NBA total attendance (379,413).
The Wolves knew they needed to do something drastic to re-up interest in this team in a competitive market place. They held focus groups with ticket-holders to find out what they wanted. The primary goal was to create a consistently energetic atmosphere at home games. This, the team feels, is a step toward creating that.
The buzz around this team at the moment is palpable. The Timberwolves’ home game Saturday against the Clippers, the first one post trade-deadline, produced just the second sellout of the season. Saunders told fans Russell texted him after Saturday’s victory and said “the energy in the building was unbelievable.”
Russell and Karl-Anthony Towns contributed 2,000 tickets for Wednesday’s home game against Charlotte that fans could snatch up off the team website Monday afternoon. Those tickets were claimed in less than an hour.