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Urban Unwind putting the ‘aaahh’ in medspa

According to market researchers, the skincare industry is growing. In 2020 the market was estimated to generate just over $39 billion in revenues.

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In addition to the plethora of services, the facility also provides their own pharmaceutical grade skincare line. Running the gamut of health and beauty products, Urban Unwind carries retail products such as shampoo and conditioner, fun scented candles and bath and body products. (Josiah C. Cuellar / The Dickinson Press)

According to market researchers, the skincare industry is growing. In 2020 the market was estimated to generate just over $39 billion in revenues.

Patrons in the Dickinson area would have to travel at least 100 miles to receive many of the high end treatments and skincare products available in the booming industry. With this in mind, Stacy Ludwig, Marlena Staudinger and Kelsey Kuylen came together to co-find Urban Unwind and bring Dickinson into the 21st century.

Urban Unwind, the newly opened local medspa, is located at the St. Joe’s Plaza at 30 7th St. W Ste B. The location was a big plus for Staudinger who said it was “perfect for what we needed.”

The space may have been “perfect,” but they still needed to create an ambience fitting of a high end day spa. With the help of local contractors, the trio renovated the space into something cozy and luxurious. Now, the team is ready to welcome all to come and see the changes they have made with their certified treatments.

“There is not a medspa in a hundred mile radius of us,” Ludwig, chief executive officer and co-founder of Urban Unwind, said. “I would venture to say that we are the only ones certified and trained in the state. It is the fibroblast plasma pen. It started in europe and I have been following it for two and half years because I found it to be intriguing and I wanted to do it myself.”

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The facility currently has four nurses on staff, each completing a 4-year RN bachelors program and each having a background working Emergency Rooms and Intensive Care Units.

“They are very good, it is all second nature to them ... We have talented people who are here and have a passion for this,” Ludwig said. “Not everyone can look at someone and inject them with botox or filler. You have to be able to look at someone's face to see what they need.”

Their business does offer Botox and other injectables, but Ludwig herself admits that “Injectables aren't always the answer.” Thus, the facility also provides alternative skincare treatments such as fibroblast plasma pen skin tightenings that the facility claims are good for scars and age spots.

Among the most unique services on offer is a specialized IV therapy, provided only after a professional consultation, where nurses can apply an IV bag so patrons receive a nutrient cocktail of vitamins, minerals and amino acids — the process is complete within an hour.

Urban Unwind services also include dermal fillers, chin fat reduction, B12 shots, dermaplane, microneedling and chemical peels.

“We have different types of facial treatments. Microdermabrasion which is like a really good exfoliator,” Staudinger, chief financial officer and co-founder of Urban Unwind, said. “Chemical Peel, is another type of facial that, in essence, peels off of your skin to build new layers. Dermaplane is actually a blade that removes unwanted hair and dead skin,”

Some of their facial treatments operate with their unique Venus Versa machine. As Medical Director Kuylen received her certification for use of the breakthrough machines in San Francisco.

“It does different types of facials and laser hair removal,” Kuylen said. “It helps to get treated in the winter months because you shouldn't be treated in the summer for that.”

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In addition to the plethora of services, the facility also provides their own pharmaceutical grade skincare line.

Running the gamut of health and beauty products, Urban Unwind carries retail products such as shampoo and conditioner, fun scented candles and bath and body products.

According to Staudinger, all services they provide are pricey but are not going to break the bank. As part of their community programming, they have instituted a payment program aimed at making their services less constraining financially.

While most would consider a day at the spa a lady’s purview, according to Ludwig the spa caters to one of the fastest growing segments of the population — men.

“You have younger women that are in their 20’s that are trying to prevent that onset of wrinkles. Self care is so big and people are understanding the importance of it, including men,” Ludwig added. “Men are the largest growing demographic in aesthetics… you'd be surprised with all the men we have coming in here. All age ranges.”

Open year-round, the facility plans to assist locals with all their services.

“North Dakota winters are brutal and hard on the skin and a lot of people spend a lot of time outside in the summer and the sun is hard on your skin,” Ludwig said. “You got to take care of it. Some of it is preventative, some of it is maintenance.”

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Related Topics: DICKINSON
Josiah C. Cuellar was born in San Angelo, Texas, a small rural community in the western part of the state known for its farming, ranching and beautiful Concho River. A Texas A&M San Antonio graduate specializing in multi-media reporting, Cuellar is an award winning photographer and reporter whose work focuses on community news and sports.
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